Our North Star
Creating A Better Business World
At Ablaze, we are proving every day that you can be wildly successful in your business and personal life while doing the right thing - demonstrating that the business world absolutely can be a better, kinder, and more motivating place - something that grows our communities instead of taking from them. We do this by helping our clients create the success they dream of for themselves and their families.
We work at this EVERY.SINGLE.DAY in everything we do.
Our Mission
Great Numbers + Knowing What To Do With Them = Success
We partner with founders of small to medium-sized businesses to create great numbers and help them understand how to use them. Our timely and accurate financial insights, combined with education, empower founders to build successful businesses and fulfilling personal lives. We provide proven bookkeeping, accounting, cash flow, and finance strategies, along with expert advice, enabling informed decision-making that accelerates growth and helps achieve their dreams.
Our Values
Values are our guiding principles, shaping each one of our decisions and actions. We believe strong values create a robust company culture, leading to a great workplace and the ultimate success for our clients and our business.
We Do The
Right Thing​
At Ablaze, integrity drives all we do. We ensure transparency and accountability while having the hard conversations and making the tough choices. We work to help you do the same. Doing the right thing isn’t just a principle—it’s the foundation for building trust with our clients, our team, and our community.
Growth is at the heart of who we are. We embrace curiosity and continuous learning in everything we do. Every challenge presents a fresh opportunity to expand our knowledge and refine our skills - which we then share with you. This commitment to learning helps us provide better service so we achieve success together.
We Learn
Every Day
We Ruthlessly Prioritize and We Fail Fast
In business, the swamp is full of alligators—issues are everywhere. We focus on the alligators closest to the boat, creating the most leverage for growth. We know failure is inevitable, but we aim to fail fast and learn from it. By making smart choices quickly, we avoid wasting time and resources on what doesn’t work.
Your success is our success. We are fully invested in helping you reach your financial goals, whether through cleaner accounting, better cash flow, or strategic planning. Every milestone in your journey is a win we celebrate together. We stand by your side through both the highs and lows - so you know you are not alone.
We Win When Our Customers Win
We Don’t Let Perfect Be the Enemy of the Good
Progress always beats perfection. At Ablaze, we believe in taking decisive action, even if it’s not flawless. By focusing on meaningful steps forward, we help our clients make real progress. We don’t get stuck waiting for perfection; instead, we refine as we go, ensuring continuous improvement.
Business and life is built on relationships, not just numbers. We take the time to truly the people we work with and their goals. Beyond providing services, we invest in long-term partnerships. We’re more than a financial partner—we’re a committed part of your team, focused on your lasting success.
We Invest In Relationships
Our Origin Story
Ablaze began with a simple request in 2015. Amy, our founder, was helping a friend untangle her business and personal cash flows. Amy shared a cash flow template she had perfected, leading to a transformative improvement in her friend’s financial situation and lowering her stress, which Amy then piloted for several other people. This success sparked a question: Could Amy turn this into a business?
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Inspired by this idea, Amy launched Ablaze in 2015, but life had other plans. Balancing numerous responsibilities, the project experienced several starts and stops. She revisited the concept in 2017, only to face similar interruptions that kept her from fully committing.
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It wasn’t until 2022, after leaving the corporate world, that Amy was able to fully dedicate herself to Ablaze. With a clear vision to provide exceptional bookkeeping, accounting, and cash flow management to founders and their businesses, she embraced the opportunity to support them with the same clarity, compassion, and confidence she provides her friends.
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In January 2022, Amy secured her first client, and by August 2022, she hired her first employee. Today, with a growing team and client base, Ablaze stands as a testament to the resilience and persistence of founders. Amy’s journey reflects the challenges and triumphs of entrepreneurship, and Ablaze is committed to helping others navigate their Founder’s Journey with the same dedication.